3 Surefire Ways To Build Business

As marketing consultants, we get a lot of requests to do new marketing plans. Here are a few things we’re recommending in almost every plan.

Expand Your Online Presence—Whether you advertise or not, you need to build your online presence, in terms of an updated web page and proactive web marketing such as improved listings on Google and Yahoo; email marketing to customers and prospects; and online PR.

In relative terms, you can accomplish this for a fraction of your traditional marketing budget. (Yes you can save money!)

Case History 1: NJ Apartment complex owner shifts newspaper advertising budget to paid search marketing. In two months, he gets 1,396 clicks on to the site and rents nine units ($194,000 annual revenue) for an expenditure of just $811.

Case History 2: Client budgets $50,000 to introduce new product via cable advertising. We show him an Internet budget of $20,000 that reaches a more targeted audience in a shorter amount of time.

Analyze and Adapt—Unlike traditional advertising where it’s impossible to measure how many people actually saw your ad—or acted upon it—web marketing tracks exactly who comes to the site, where they came from (Google, direct, links from other sites) and what pages they went to.

. Web analytics provides the most detailed ROI statistics of any marketing expenditure. (Yes you can measure marketing ROI!)

Case History 1: Insurance provider builds online cost calculator, then monitors where prospects are coming from and what pages they are visiting. By changing access to the calculator and requesting additional information, qualified leads more than doubled.

Case History 2: Food retailer uses email to track response of campaigns and noticed the open rate was dropping. The campaign was redesigned and supported with print advertising. The campaign now consistently performs well in terms of opens and clicks which drives customers to the store.

Commit to Communicate—Email programs are a fraction of the cost of direct mail marketing. We do a minimum of two emails per month for our clients, handling writing, design and distribution. The emails include links back to the client site, so customer response is quick and measurable. .

Opt-in email programs have proven to be an excellent method of cross selling new products into your customer base and the preferred method of staying in touch with your clients.

Case History 1: Credit union was having trouble building his contact list of member representatives—until he began an email campaign with a “forward” option. He has now tripled his email list strictly through forwarding.

Case History 2: Distributor with a diverse product line was able to break out mailing list based on product type. He is now able to send product specific emails to each sub-market at a fraction of the cost and time of traditional mailings.

To find out how these programs can work for you, click here
Or call Dave McIndoe direct at 732-714-8889

Web Development | Search Engines | Email Marketing | Site Optimization