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 We help clients see forests instead of trees. We help them look out at the horizon rather than right in front of their nose. We help them think 3-5 years out, while implementing 3-5 days out.
In the rush of fighting off competition, meeting customer service demands and managing staff productivity, it is very difficult to look at shifting market conditions, changing consumer patterns and emerging competitive pressures. By combining objective thinking with decades of experience in marketing execution, we have recently helped:
- A specialty foods purveyor recognizea the market impact of new competitors and changing tastes of their customers. Their response has been to use their strong brand awareness to increase market recognition of their new product mix. We have used a combination of publicity, new print advertising, revised web site and a refocused geographic market to build demand.
- An international software developer recognizes that their primary market is no longer growing. We then helped them shift their marketing, pricing and development programs to support a product replacement effort rather than a product development effort.
- A parts distributor shift from costly direct sales model to an internet/phone based ordering system. Prospects can examine tech specifications, pricing and availability online. The new process speeds ordering and quality reduces cost of sale.
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