New Year's Resolution: Get New Business January 9th, 2006
Every January, many of our clients ask us to help them achieve this resolution. So, here are three tips that have worked very well for some of our other clients and may work for you.
Email blasts taking off		The Atlantic club uses monthly email blasts to economically keep in touch with their more that 8,000 members Liberty Savings Federal Credit Union does a quarterly newsletter to all 15,000 members and a monthly newsletter to all their member companies. We place these JMS banner ads on the home pages of key industry web pages that link directly to the JMS web page.
Emails are proving to be a great way for our clients to keep in touch with their customers. We handle periodic email blasts for clients letting them inform their customers of new promotions, new specials, and new products. All the client needs to do is give us the information and the list. We make it look pretty, apply some tricks to get them read and through the spam filters and out they go! Because it's so simple, it's easy to do it more often, and it costs pennies per mailer. Compare to rising print and postage costs and you'll soon be an email convert. Email me at dave@dmcenterprises.net about our "MailCall" program.
Newsletters making a comeback
Newsletters... in an electric format are back in vogue. A simple one-page newsletter with 3 or 4 short stories is another great informative way to keep in touch with your customer base. We do a print version of a 4 page newsletter for the 200 Club of Ocean County but also put the same newsletter online and email it to the members. It's a double-headed approach to getting important information out economically. New client Liberty Savings Federal Credit Union was happy to see that we were able to give them a much brighter, more informative newsletter (in 4 colors) for less than they paid for a two color newsletter.
Can I see a banner ad?
Speaking of making comebacks, the banner ad has become a terrific way for you to stretch your advertising dollars. Virtually every media outlet has an online version, which gets hundreds of thousands of hits each month. Best news of all is that banner ads are much less expensive and generate a more direct response than advertising. For example, a banner ad in the Asbury Park Press home page generated more than 866 requests in a 2-week period for Delicious Orchards catalogs. The best news was that rather than tying up the phone lines or fax machines with forms, all the viewer had to do was click on the banner ad and was taken right to the form to request a catalog. If you're in a business to business market, that's even better! Vertical market publications have very economical banner ad programs!
Welcome Melissa and Gladys!!
We're so busy these days we forgot to mention that our staff continues to grow. We are proud to announce the addition of Gladys Roldan to our Netwave Interactive marketing team. Gladys is responsible for many of the email blasts we bragged about earlier as well as some very nice websites. She is a fully trained web designer and programmer who comes to us from Full Sail Real World Education located in Orlando, Florida. We're also very happy to announce Melissa Hindle as our latest hire. Melissa handles account services, media relations, and client support activities. Melissa joins us from the title insurance and mortgage industry, where she is used to handling multiple documents and multiple clients in a hectic work environment. She is working out perfectly at our crazy place. Interestingly, Melissa has a degree in anthropology and is pursuing a graduate degree at Monmouth University.