Company Launches

DMc Enterprises philosophy when it comes to company launches is definitely

READY-----FIRE------AIM!

Many companies enter the fray without any business plan whatsoever. Other companies spend so much time planning and reconsidering, they lose valuable time to more adept competitors.

We help clients develop a solid initial plan with testable hypotheses. These theories are then applied in test markets and adapted. Marketing materials are produced on a limited basis, then refined. Web sites are utilized to measure responses of test markets, then expanded based upon the response.

No company can totally foresee market acceptance (Remember the reformulated ?New Coke??) Here are two example of companies we helped launch and how our measured risk-taking approach brought them to market sooner and enabled them to refine their plan based on actual market response.

A commercial bank services company entered the market with one product, then based on sales, added related products that were most requested by their clients. Within 15 months, the company had a positive cash flow, a product portfolio of seven products and a direction that was quite different than the original direction. A regional foods distributor wanted to expand its market nationally through specialization and niche marketing. DMc Enterprises developed a national roll-out plan complete with timeframe, critical paths, success criteria and projected budget. Based on the plan, the distributor obtained initial funding. Based on missed phase one success criteria, the program is currently being redrawn. Sometimes the best strategy is to not follow the initial strategy.

To find out how to develope a strategic plan for your business, Contact us at (732) 701 9797 or email us for more information.