Advertising = Sales Support

If an ad doesn't generate sales, is it still a good ad?

Yes, if the ad generates interest and awareness AND if it is related to other direct response mechanisms such as direct mail, couponing or web sites. Many ad agencies forget this important connection.

Because DMc Enterprises begins with a philosophy that advertising is part of the marketing mix that ultimately ends with new sales, our advertising recommendations are always related to a clients? sales objectives.

Advertising is the most expensive yet least understood marketing vehicle. DMc Enterprises president, Dave McIndoe, has spent more than 25 years producing ads on the agency side and buying ads on the client side. He weighs in below with answers to five most common errors advertisers make.